Behind the brand

Relaxed knitwear with unique touches and unwavering craftsmanship.

I am Camilla, the designer of Camilla Bloom which I launched in 2019. I credit my desire for meticulous craftsmanship to my family's history of carpentry and tailoring. My design background is also in tailoring and outerwear, so I’m exacting when it comes to detail and finish. I love the discipline of this kind of design but I also want to feel free in my clothing. 

I like clothes that look special but aren’t demanding or restrictive to wear; they should feel like a second skin. 

'Bloom' is a nod to my late maternal Grandmother Barbara Bloom who owned her own boutique and a lot of leopard print.

I’m drawn to working with knit as a form of construction. For me, it's a great way of combining formality with comfort.

Typically with ready-to-wear, woven fabric is bought ready-made before being constructed into a garment - it feels much more authentic for me to work with knit, because I get to design the surface textures from scratch before knitting into garment form.

As a result, the outcome is much more intricate and unique than traditional ready-to-wear. It takes a lot of time and experimentation to make these garments - which bridge the gap between the fluidity found in knitwear and the structure of tailoring. 

My collections are not named after seasons. I don't like the implication that they expire. Instead they are designed to be long-lasting and versatile - an investment for everyday life.

Camilla at her studio in London, UK 2021


MIMMO studios online and in store (UK)

Maison Asaē online and in store (UK) 

Maga Archivio (Italy) 

Stilbaar (Sweden)